Crushing your B2B GTM
News, insights and updates from the team at Bloom Equity Partners
Founders, Operators, and Investors! Happy Friday!
We are back with another Weekly Bloom- this week we’re sharing some insights on GTM planning and execution. It’s a must-read for all B2B founders and operators.
If you've been enjoying these newsletters, would you mind sharing with a fellow SaaS entrepreneur, investor or capital allocator that you feel would enjoy them too?
We’ve got a weekend’s worth of content for you so let’s jump right in🔥
Founders guide: B2B SaaS Lead Gen
Between the 2.5 quintillion bytes of content posted online daily and shrinking attention spans, nearly half of startup founders and marketers say generating quality traffic and leads into their pipeline is still one of their biggest challenges. Bloom Growth Studio's new article goes deep into the trends and shares key tips for building a winning B2B SaaS lead gen strategy.
B2B GTM: People, Processes, and Systems
Focusing on and executing a successful GTM strategy is a daunting task for any founder, but it can be the difference between mediocre success and rocketship growth. The team at Omers Ventures released a blog series on unlocking GTM success for any B2B startup. This is a must-read for all B2B founders and operators.
You can give the full article a read: here.
Here are our main takeaways:
People
Time is your most important resource as a founder and moving away from founder-led sales is critical as you scale.
Ensure that your first sales hires have proven success and can be leaders of your sales team as you grow. Identifying an AE target profile and potential companies that you may want to hire from is a great first step.
Wait on hiring a VP until the team has onboarded 4-6 quote-carrying AEs or SDRs.
Processes
Be clear on product tiers- this will be dependent on the product set and future roadmap. Don’t spend time building out a free or trial product, as you want to be learning from your customers.
Don’t over-optimize for pricing- as a founder allow yourself to offer attractive pricing in order to onboard your first few key logos.
Establishing playbooks (hiring, sales, etc.) early on, sets you up for success as you scale.
Systems
B2B website should include 3 key items (Keep it simple!):
product positioning
the problem it’s solving
contact form
Leverage your company’s data to inform strategic product decisions. Basic reporting is all that is necessary at the early stages, automation can be built as you scale.
A CRM is critical to keep track of prospects, customers, and interactions within the company.
High-level items that can be answered with the implementation of a CRM are:
What’s the pipeline like?
How’s growth been?
What customers are we winning? What prospects are we losing?
Who are our top performers?
Interested in learning more about GTM planning and execution?? Make sure to check out the following below 👇
📚 A Tactical Guide to Go-To-Market
What We’re Reading and Listening To…
📚 New blog from Bloom Growth Studio, Growth Lessons From the Founder500 Conference
📚 Addressing the owner dependence dilemma in your company
Favorites from the Ecosystem
Investors👇…..
Founders👇…..
Operators👇….
News from the Industry: deals, deals, and more deals 💰
Adobe to acquire Figma in a deal worth $20 billion
Bain Weighs HR Software Firm Sale at $2 Billion Valuation
Bow River Capital's Software Growth Equity Team Makes Majority Platform Investment in HRSoft
Private-Equity Firms Back Vacation-Rental Software Maker Guesty
HIG Capital-backed 3Pillar Global Acquires Jonah Group
End Note 🔚
As always, if you're enjoying The Weekly Bloom, we'd love it if you shared it with a friend or two. We try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it our way! We love finding new things to read through members of this newsletter.
About Bloom Equity Partners
Bloom Equity Partners is a lower mid-market software-focused private equity firm, leveraging deep operational and commercial experience to create enduring market value for the benefit of our investors, founders, and their companies.