Driving value as a SaaS founder
News, insights and updates from the team at Bloom Equity Partners
Happy Friday Founders & Friends!
Thanks for joining us for another edition of the weekly bloom. We’ve got a weekend’s worth of content for you. Let’s jump right in!
If you’d like for us to share insights on a particular topic, feel free to comment below.
3 ways you can drive value for your SaaS company?
Founders and operators this insights section is for you! Whether you are just starting to build a SaaS business or are an experienced operator looking for ways to sustain your current growth rates look no further! Below are a few insights from our team on ways you can drive value for your SaaS business…
Sell Integrated Services
Adding integrated services like payment processing and payroll to your SaaS offering is a great well to cross-sell your current customer base and drive ARR growth.
Having a custom-tailored integrated service will put you at an advantage against third-party generic offerings.
Experiment with pricing
Pricing offerings are great ways to drive revenue growth and require no extra R&D expenses.
Pricing will always be a dynamic aspect of your SaaS business and as your company and product grow so should your pricing.
A few different pricing models:
introduce new price tear
make add-on modules opt-out
add a consumption-based component
Move up-market
As your SaaS product develops and begins to build a reputation it is often necessary to move up-market as there may be too few logos to compete for.
This tactic does require a lot of resources, such as building an enterprise sales team and repositioning marketing efforts but can help sustain and even increase growth rates and top-line ARR.
What we’ve been reading and listening to recently..
📚 Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them
📚 Most Startups Add Independent Board Members Too Late To Make A Real Difference. Here’s Why
News from the Industry: deals, deals, and more deals 💰
Rivery raises $30m in series B funding from Tiger Global USA
Bow River Capital Makes Sixth Platform Investment in ProductPlan
Favorites from the Ecosystem
Investors👇…..
Founders👇…..
Operators👇….
End Note 🔚
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About Bloom Equity Partners
Bloom Equity Partners is a lower mid-market software-focused private equity firm, leveraging deep operational and commercial experience to create enduring market value for the benefit of our investors, founders, and their companies.