Tips to Obtaining the Best Talent for PE-Backed B2B SaaS Companies

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Mar 08, 2024

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Rev the Talent Engine for PE-Backed B2B SaaS Companies

The B2B SaaS landscape is moving back to a “boom” cycle, but securing the best talent remains a critical challenge for companies focused on growth and success.

Having the right talent in place will drive the most significant difference between a 6x return and a 2x return. The right team enables a portfolio company to reach its growth potential and provide a strong return on investment.

Finding the right talent goes beyond a candidate’s resume; the pace at which PE firms move requires top performers who thrive in a demanding and rapidly changing environment.

Here are some strategies to attract top talent to your PE-backed B2B SaaS company.

Implement an Employee Referral Program

Your employees are the best source of high-quality talent. Typically, they refer candidates they trust to provide maximum value and fit the company culture. Referred applicants have a connection to the company and will feel a stronger sense of loyalty and commitment than other candidates.

Leverage Your Industry Network

Tap into your professional network within SaaS, Technology and PE industries to identify potential candidates.

Attend industry conferences, events and meetups to network and build relationships with professionals in the B2B SaaS space.
Join professional organizations and SaaS-related groups on LinkedIn.
Rely on your PE firm’s network to find qualified applicants.

Partner with a PE firm who offers Talent Acquisition & Management

The best PE firms have talent acquisition and management functionalities that inherently make recruiting easier. Not only do they have great relationships with recruiters at more advantageous cost structures, but they also have a bench of candidates for roles that are consistently needed in the B2B technology space.

Utilize Online Recruitment Platforms

Connect with and message potential candidates directly on platforms like LinkedIn.
Reach a broader audience by posting open positions on online job platforms like LinkedIn, Indeed and Glassdoor.
For technical positions, promote open roles on specialized job boards such as BuiltIn, Dice and BrainTrust.
Customize your job postings to appeal to the SaaS industry.

Build a Talent Pipeline

Passive candidates are not actively looking for a new job, but may be interested for the right opportunity. Create a pool of qualified candidates you have engaged with from various sources, including referrals, past applicants and social media connections. When you do have openings, you can reach out.

Another way to build a pipeline is through partnerships with professional organizations, colleges and universities. Some companies also sponsor internship programs for college students to add to the talent pool.

Connect on Social Media

Build your company’s brand on social media platforms such as LinkedIn, Glassdoor and X. Post open positions on your company’s social media pages and encourage your employees to promote the positions on their social channels. Connect with candidates directly to learn more about their skills and experience.

Partner with an External Recruiter

Recruitment agencies are a valuable resource for finding qualified candidates. Partnering with a recruiter with deep expertise in the B2B SaaS industry is especially helpful if you struggle to find candidates.

Leverage Technology to Streamline Hiring

Recruiting software streamlines the hiring process and simplifies candidate sourcing, application tracking and interview scheduling functions. AI tools enable you to identify the best candidates quickly.

About Bloom Equity Partners

We’re big fans of mission-critical enterprise software, technology and tech-enabled business service companies with a competitive moat and a loyal, diversified, and growing customer base. Whether the business is bootstrapped, VC-backed, or a division of a larger organization, Bloom is completely agnostic to the structure. We are actively seeking investment opportunities that fall within the criteria below. We welcome the opportunity to discuss potential investments with founders, operating executives and intermediaries.

Our Investment Criteria

Industry: Enterprise Software, Technology and Tech-Enabled Business Services
Geography: North America, Europe, Australia and New Zealand
Revenue: $5M - $50M (>70% recurring)
Growth: 5%+ annual revenue growth
Retention: >80% gross annual customer retention
Profitability: Positive EBITDA or near breakeven within twelve months
Investment Type: Operational control required

If you or someone you know is considering selling or investing in their business, we would love to learn more! Check out our referral partner program, which compensates referrers for introductions that lead to affirmative outcomes.

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Bloom Equity Open Roles: Operating Advisor - Strategic Cost Optimization

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